News 27.08.22

SHOW GROUP SHINES SPOTLIGHT ON BUSINESS TRANSFORMATION WITH BRAND REFRESH

Entertainment travel specialist Show Group Travel is shining the light on its recent business transformation and a rapid rebound in client activity with a fresh new look for the brand. 

As part of Show Group’s recent acquisition by CTM under the Helloworld Travel Limited corporate and entertainment brands Show Group’s iconic 40-year-old clown logo will be retired and replaced with a clean, contemporary spotlight logo. Highlighting a new focus and vision for the market-leading travel brand; new leadership, upgraded and integrated services, and a suite of intuitive new travel tools in development. 

In May 2022, Show Group implemented a leadership restructure, appointing Tom Clark as Global CEO. According to Clark, the Australian entertainment industry is booming following the lifting of travel restrictions and venue capacity limits.

“For anyone in show business, this means a world of opportunity now awaits them after a period of prolonged disruption. I am so inspired by the passion, creativity and commitment of our employees, customers and supplier partners to delivering innovative and effective solutions in often complex and challenging environments.”

Tom Clark, Global CEO of Show Group

Clark goes on to say “Our team steps up to that challenge every day, and we’re proud to be supporting some of the largest rock bands, productions and tours in Australia”.