Caroline Pitcher is the Chief Executive Officer of VicScreen.
A dynamic and accomplished leader, Caroline has more than 22 years’ experience in the screen industry.
Caroline has held management, marketing and business development roles in both government and private sectors. These roles include General Manager of Commercial and Marketing at Federation Square; General Manager of post-production businesses, DDP Studios and StageOne Sound; Marketing and Business Development Director at Omnilab Media; Chief Executive Officer of Ausfilm; and General Manager of the Melbourne Film Office at VicScreen (then Film Victoria).
Caroline is a Board member of Ausfilm and served on the Board of VicScreen from 2013 to 2017.
Caroline also has extensive destination marketing experience which was developed over a 10-year period working in organisations such as Parks Victoria and Royal Botanic Gardens Victoria.